What’s Our Story?
Before we started Human Intelligence, we crossed paths many times as we rose to leadership positions at the world’s top ad agencies.
There we saw how technology disrupted the industry. How so many marketers no longer needed the layers and waste of big agencies, or weren’t getting the results they hoped for from smaller shops.
We saw an opportunity. And we always wanted to work together.
Today, we represent a track record of success and experience that’s rare to find in a small, independent agency. We know we can solve any problem thrown at us and exceed our client’s expectations every time. Because we share a standard of excellence, work ethic, and chemistry that translates directly to bottom-line results and happy clients.
Why “Human Intelligence”?
It seems so obvious – without adding human intelligence to the process, what kind of marketing and advertising does your brand get? It gets weak, cold, superficial solutions that can’t win the hearts, minds, or market share you need. Marketing without human intelligence doesn’t build lasting brand value or fully realize the potential of your business. All of which goes against everything we stand for.
Because there’s a difference between good and great. And the ROI on great is what every client we’ve ever met wants.
Who's Our Team?
Tod Seisser | Creative
A meticulous designer and instinctual strategic thinker, Tod has held leadership roles at agencies both large and small. He prefers small, which is one of the reasons he co-founded H.I., as it lets him do what he likes best: create. Previously, Tod was Co-Founder and Chief Creative Officer of "Inc. 500" agency Grok; Chief Creative Officer of Saatchi & Saatchi; Co-Chief Creative Officer of J. Walter Thompson; and Managing Partner, Creative at Ammirati & Puris. From B2B to B2C, health & wellness to beer & wine, tech to travel, as well as packaged goods, luxury goods, financial and retail, Tod has worked in virtually every category, winning virtually every industry award along the way.
Steve Landsberg | Creative
Steve is a writer who believes great ideas are simple, surprising, and always combine a human and a business insight. Prior to H.I., he was Co-Founder and Chief Creative Officer of Grok, an Inc. 500 “Fastest Growing Company.” Other leadership roles include Co-Chief Creative Officer of DDB, NY; Creative Head of Ogilvy Toronto; ECD at Saatchi & Saatchi; and Worldwide CD at McCann Erickson. Steve has led creative initiatives for many of the world’s leading B2C and B2B brands with a unique blend of pragmatism and idealism. As a result, his work has won every major industry award for creativity and effectiveness.
Abby Hirschhorn | Strategy & Client Service
Abby is a veteran strategist who sees strategy only as a means to an end. The end being breakthrough, memorable, and inspiring marketing. Prior to H.I., she was Chief Marketing Officer of DDB Worldwide and Co-Founder of Brandwater, helping to launch and lead initiatives for clients including Aetna, Crunchyroll, Ford, Four Seasons, Hello Sunshine, Merck, (RED), RueLaLa, Philips, and Unilever. Although “rescue” is not tattooed across her forehead, she has helped ink a new, exciting future for brands both large and small, through reinvention and transformation. Abby is known for her razor-sharp ability to diagnose what a brand needs and help the team achieve it.
Eric Pakurar | Communications Planning
Eric has worked as a strategist on the agency-side in nearly every marketing discipline — brand, digital, experiential, direct response, advertising, media and shopper — but he’s at his best when making them all come together into a cohesive whole. He was head of strategy for Naked, a marketing consultancy, and the CSO for Geometry Global, the world’s largest activation agency. Eric has led comms strategy for Brand USA, Zulily, Snapchat, and other world-class brands.
Frank Cannata | Digital Architect
As H.I.’s Digital Solutions Architect, Frank brings extensive capabilities: website creation, CX strategy, display advertising, e-commerce, social media, search marketing, and email marketing. From creation to production to optimization, with seamless project management throughout, he delivers best-in-class expertise to clients on local, national, and global levels. Leading consumer and B2B brands in the retail, technology, food & beverage, medical, and insurance categories that WAV has worked with include Target, Airbnb, Google, Beech-Nut, Samsung, Uber, MetLife, Amgen, and AT&T.
Cara Hutto | Social Media & Project Management
Cara is a content creator driven by her attention to the small details. A food-obsessed creative, Cara has previously written, edited, and contributed social creative, email marketing, and event planning for forward-thinking startups like InHerSight and Tom & Jenny’s. After living in Spain for a year teaching English to 120 energetic kids, she now puts her global perspective and meticulous organizational skills to use as H.I.'s project manager and liaison for social media and influencer marketing.
What's Our Brand Experience?
H.I.’s leadership team has a lot, and we mean a lot, of experience on major brands, and those who want to be one, in virtually every product category.
What Do Clients Say About Us?
"Their creativity and executions have been spot-on and have helped us achieve tremendous success."
"They kept us focused and true to our brand value and goal of transforming our brand from 'important' to 'essential.' The internal and external feedback has been awesome."
"They translated their strategic insight into a campaign that blew conventional wisdom out of the water."
"...a mindset to do whatever it takes to make a client successful."
"You make me feel confident and taken care of, so I don't have to worry."
"These guys were excellent at leading our teams to a higher level of brand thinking."
"An agile and flexible partner whose work captured the simplicity, warmth, and clarity we desired and needed to differentiate."
"They really listened to what we needed, executed flawlessly, and helped us get acquired faster than we ever expected."
"Helped us turn a global collection of separate companies into a unified – and unique – brand."
What's Awards Have We Won?
We don't want to brag. Well, actually, we do. Collectively, we have a long history of solving tough business problems with smart strategies and surprising creativity. That’s why we’ve collected virtually every major award for creativity and effectiveness.