Estroven​: A Fresh Voice for an Aging Brand

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Estroven, the #1 menopause supplement brand, knows menopause is nothing to joke about. But after the launch of the "Menopause Monologues" campaign, sales of Estroven products climbed following each TV flight, and continued even while advertising was off the air.  

 

Which shows that when humor is combined with empathy, the results can be powerful.