LeanData: From Start-Up to Grown-Up
LeanData, a CRM-related software startup, had ambitions to break into the enterprise market. To do so, required a complete brand reinvention. Working closely with LeanData’s founders, CMO, and key stakeholders, a new brand vision, promise, narrative, logo, and corporate ID system was developed.
With new branding, a new story to tell, and a new level of confidence, LeanData launched their first-ever digital campaign and hosted a major industry event called OpsStars (which We also created the branding for). Working with Palisades Media Group, the 6-month program targeted B2B decision makers in high-reach outlets like The Wall Street Journal, and endemic publishers like Martech Today. Executions varied from paid social for LinkedIn to WSJ homepage takeovers and programmatic ads.
The results were nothing short of transformational. All KPIs showed a correlation to media spend and LeanData surpassed aggressive end-of-year sales quotas as organizations planned their tech stacks for the next year.
Today, LeanData has moved from a niche CRM solution to not only an essential revenue-accelerating brand, but the leading platform for Revenue Operations.
Or, in the words of Ravi Mohan, Co-Founder, Managing Director, Shasta Ventures, “LeanData recently unveiled a major rebrand, in what is one of the best examples of rebranding I’ve ever seen.”