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Podcast: The Power of Brand Purpose

H.I. Co-Founder Abby Hirschhorn spoke to Ken Beaulieu, host of the ANA Center for Brand Purpose's "Beyond Profit" podcast, about why the true power of a brand emanates from its purpose, how to discover a brand's purpose, and the benefits of being a purposeful brand. Click on the arrow at left and listen for yourself.
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AdAge 11.20.20
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