D'Agostino Supermarkets: A Wildly Successful Promotion
Nick D’Agostino III asked us to create a semi-annual sales event that would increase traffic and sales, and most importantly, drive enrollment in D’AG’s loyalty program.
To differentiate D’Agostino Supermarkets from the competition, we leveraged its being the largest family-owned supermarket chain in New York.
We took “family” members – actual D’Agostino senior managers – and made them our spokespeople. And we captured their pride and enthusiasm for great products and great sales under the campaign idea of “Managers Gone Wild.”
The results were pretty wild too: New card enrollments increased by over 171%. Sales of featured items increased as high as 2200%. And general sales increased more than 5% over the previous year.