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Hello Sunshine: Reinventing a Celebrity as a Media Brand

Brand Strategy

Brand Architecture

Brand Guidelines

We worked with Reese Witherspoon and her investors (AT&T et al) to develop the full brand strategy, brand architecture, and launch of their new media brand, Hello Sunshine, for both B2B and consumer audiences.  


It was heralded as one of the few women-led success stories in Hollywood, having produced both Big Little Lies for HBO and The Morning Show for Apple TV+.

Recently,  Hello Sunshine sold for north of $900 million to a media company backed by private-equity firm Blackstone Group.

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