BRAND STRATEGY
CHANNEL STRATEGY
CONTENT STRATEGY
CREATIVE PLATFORM
ASSET LIBRARY
ORGANIC / PAID SOCIAL

DIGITAL DISPLAY
VIDEO
LIFESTYLE / BRAND CONTENT
A/B TESTING
COMMUNITY MANAGEMENT

ACTIVATION

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Terra Chips | Case Study

Challenge: 
Reposition Terra Chips from a special occasion choice of Boomers to an everyday snack for Millennials.

Solution:  
Equate more colorful snacking with a more colorful life. Drive the brand on social with thumb-stopping content that ignites snack passion, educates on brand difference, and connects the brand to an aspirational lifestyle.

Results: 

  • +8% aided awareness

  • +6.4% lift in purchase intent

  • +1% lift in HH penetration 

  • 10x benchmarks in social media performance

  • Winner of Drum Award for Content Strategy

  • LinkedIn
  • Facebook
  • Twitter
  • Instagram