ORGANIC / PAID SOCIAL
LIFESTYLE / BRAND CONTENT
Terra Chips | Case Study
Reposition Terra Chips from a special occasion choice of Boomers to an everyday snack for Millennials.
Equate more colorful snacking with a more colorful life. Drive the brand on social with thumb-stopping content that ignites snack passion, educates on brand difference, and connects the brand to an aspirational lifestyle.
+8% aided awareness
+6.4% lift in purchase intent
+1% lift in HH penetration
10x benchmarks in social media performance
Winner of Drum Award for Content Strategy