BRAND STRATEGY
CHANNEL STRATEGY
CONTENT STRATEGY
CREATIVE PLATFORM
ASSET LIBRARY
ORGANIC / PAID SOCIAL
DIGITAL DISPLAY
VIDEO
LIFESTYLE / BRAND CONTENT
A/B TESTING
COMMUNITY MANAGEMENT
ACTIVATION
JETBLUE PARTNERSHIP
Terra Chips | Case Study
Challenge:
Reposition Terra Chips from a special occasion choice of Boomers to an everyday snack for Millennials.
Solution:
Equate more colorful snacking with a more colorful life. Drive the brand on social with thumb-stopping content that ignites snack passion, educates on brand difference, and connects the brand to an aspirational lifestyle.
Results:
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+8% aided awareness
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+6.4% lift in purchase intent
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+1% lift in HH penetration
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10x benchmarks in social media performance
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Winner of Drum Award for Content Strategy






